To me, designing motion graphic is something I enjoy doing on a daily basis. The process is like playing a game or going on an imaginative adventure. I work in an environment where there are no fixed rules or formula as creativity and the process of ‘thinking out of the box’ are very important.
Other than having fun at work, I do face certain challenges too. The most challenging part of this job is how to capture viewers’ attention using basic graphic elements such as shapes and colors to create a sequence of motion graphics and entice viewers to tune in to the programmes on our cable TV platform.