“I remember when I first saw my mentor Alan from Alan Endfield agencies,” Lazius Kaye recalls. “He was organising a charity gig at Café De Paris in London, with Justin Timberlake appearing. He picked up that phone and never put it down a single time in an entire 14-hour day. So much so I could swear the phone had stuck to his ear. He turned around just once and said: ‘Mate, always call people with a smile on your face.’ A lesson I never forgot.