The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: Leaders who are light-hearted earn more on average than their peers. Entertaining workplaces have more loyal employees and customers. Employees who are considered humorous are vastly more likely to get promoted - especially to senior jobs.
The benefits of the Levity Effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York times bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others, showing how lightening up can drive real business results.
The book also outlines the extensive research into the subject - studies that cut against the grain of traditional business thinking - including compelling data from the Great Place to Work Institute's 1 million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."
The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career.
“The Levity Effect: Why it pays to lighten up”published by John Wiley and Sons and is now available in all good bookstores.
